You can then add their email to your marketing list and include them in your email marketing campaigns moving forward. Opinions expressed in this article are those of the guest author and not necessarily MarTech. Consumers can enter their email address directly into Facebook (no added steps or friction during which you may lose them) in exchange for their free gift. (Previously, such posts were defaulted to the right-hand side ad format.)įacebook claims these updates have been implemented to help drive off-site conversions and sales for advertisers. To push more advertisers toward posting their ads in the News Feed, advertisers can now choose a domain ad for the right-hand column or an unpublished Page post link ad for News Feed when entering an off-site link as the ad destination. This update is an attempt to give advertisers more flexibility so that they can create targeted ads tailored to specific groups of people.Īccording to Facebook, Page post link ads in News Feed outperform domain ads on the right-hand side. Before now, advertisers had to select an existing post to promote. Advertisers can customize images via the Page composer, create flow, Power Editor and the API.įacebook has also made it possible for advertisers to create new unpublished post link ads directly in the ad create flow.

With the new updates, advertisers can customize images, create unpublished Page post links ads directly in the ad create flow, as well as have more options when posting an ad with an off-site link destination.Īdvertisers can now customize images by uploading their preferred image for a Page post link ad instead of Facebook automatically sourcing a thumbnail image based on images from the linked site. Facebook announced three updates to their Page post link ads today.

Facebook link ad